Alfie Atkins capsule
Welcome to the World of Alfie Atkins (Alfons Åberg), one of Scandinavia’s most beloved children’s book characters. We have prepared an official capsule collection based on his books where we donate 20% of the proceeding to support water purification projects in Western Africa.
get to know our hero
Who is Alfie?
Building wells in Africa
For the Alfie Atkins capsule collection we have teamed upp with Well Constructed, a registered charity that helps improving access to water in Ghana, Western Africa. We will donate 20% of the sales of the Alfie Atkins collection to Well Constructed to build wells in remote rural areas in Ghana.
While access to clean drinking water is something that most of us take for granted, only 27% of the population of Ghana has access to it. It is estimated that around 70% of all diseases in this country are caused by poor sanitation and unsafe water. The situation in the remote rural areas is usually even more dramatic. Often the closest well is several kilometers away and children have to spend time fetching water for their families instead of attending school.
Well Constructed is a charity that specializes in building simple wells. For around 2800 EUR, they can give between 250 and 1500 persons access to clean drinking water. Raspberry Republic will donate 20% of the sales of the Alfie Atkins capsule collection to build wells in Northern Ghana. The second objective of this project is to offset parts of the water used to cultivate cotton by investing in water projects in other parts of the World.